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Generative engines

How a generated answer chooses which businesses to name, and what that asks of a page.

Answer engines12 min read

What makes ChatGPT cite a website?

What makes ChatGPT cite a website? A two-million-citation study says it is your buyers' own words, not FAQ blocks or schema. What to change, with a script.Answer engines6 min read

How to Show Up in Google AI Overviews

You do not need special schema or an AI file to appear in AI Overviews. What Google actually requires, and the page structure that gets quoted.Answer engines5 min read

What an AEO Agency Should Deliver (Checklist)

Hiring for answer engine optimisation? What a real AEO engagement includes, what nobody can honestly promise, and how to spot plain SEO with a new label.Answer engines3 min read

AEO vs SEO: What Actually Changes, and What Doesn't

AEO is sold as a replacement for SEO. Most of it is the same work, marked more strictly. Here is the part that is genuinely different.Answer engines3 min read

Why ChatGPT Won't Recommend Your Business

AI assistants recommend two or three businesses. The four reasons yours gets left out, and what makes an assistant name you instead.
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